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#advertising

9 posts8 participants4 posts today
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fuomag9

I have unsubscribed from #mark #rober a while a go because his #YouTube videos have been more and more #faked and targeted towards #advertising and selling of a product.

I do get that someone has to eat and pay bills, but fake videos either need to be disclosed as such or don't make them at all

RE: https://mastodon.social/users/verge/statuses/114180135397735630

MastodonThe Verge (@verge@mastodon.social)Mark Rober’s Tesla video was more than a little weird https://www.theverge.com/tesla/631308/mark-rober-tesla-youtube-autopilot-lidar-fake-claims
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Patrick Leavy

Important #UK #petition to sign: "Ban behavioural data extraction for advertising"

petition.parliament.uk/petitio

If you are a UK citizen or UK resident PLEASE SIGN THIS 🙏🏼

We need the #government to take this seriously so creeps like this #databroker don't get more data:
gizmodo.com/data-broker-brags-

And #democracy is undermined by the #microtargeting from #socialmedia - #Trump /Brexit/Romania etc

Petitions - UK Government and ParliamentPetition: Ban behavioural data extraction for advertisingBan the extraction of peoples behavioural data for advertising purposes. This extraction can happen on most internet-connected devices 24/7. Data is sold through Real Time Bidding (RTB) system which is easily accessible and data may be de-anonymised. We think fines show GDPR may not be adhered to.
#surveillancecapitalism#dataprivacy#advertising
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Frederik Borgesius

New pre-print online:

‘The EU Digital Services Act: what does it mean for online advertising and adtech?’

By Pieter Wolters and me.

We explore the question: what does the Digital Services Act mean for online advertising?

We show that some types of ad tech companies, such as ad networks, should be considered platforms.

Comments are welcome! It's a pre-print, so we can still improve it.

arxiv.org/abs/2503.05764

arXiv logo
arXiv.orgThe EU Digital Services Act: what does it mean for online advertising and adtech?What does the Digital Services Act (DSA) mean for online advertising? We describe and analyse the DSA rules that are most relevant for online advertising and adtech (advertising technology). We also highlight to what extent the DSA's advertising rules add something to the rules in the General Data Protection Regulation (GDPR) and the ePrivacy Directive. The DSA introduces several specific requirements for online advertising. First, the DSA imposes transparency requirements in relation to advertisements. Second, very large online platforms (VLOPs) should develop a publicly available repository with information about the ads they presented. Third, the DSA bans profiling-based advertising (behavioural advertising) if it uses sensitive data or if it targets children. Besides these specific provisions, the general rules of the DSA on illegal content also apply to advertising. Advertisements are a form of information, and thus subject to the general DSA rules. Moreover, we conclude that the DSA applies to some types of ad tech companies. For example, ad networks, companies that connect advertisers to publishers of apps and websites, should be considered platforms. Some ad networks may even qualify as VLOPs. Hence, ad networks must comply with the more general obligations in the DSA. The application of these general rules to advertisements and ad networks can have far-reaching effects that have been underexplored and deserve further research. We also show that certain aspects of the DSA are still unclear. For instance, we encourage the European Commission or regulators to clarify the concepts of 'online platform' and 'recipients' in the context of ad networks and other adtech companies.
#eu#law#dsa
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